About

About Fine Agency

Fine Agency is a Paris-based business development agency specializing in the introduction and expansion of fine jewelry brands across global markets. Founded by Sophie Vialle, the agency offers tailor-made services spanning international strategy, commercial development, operational management, and network building.

With a curated portfolio of 10 independent jewelry maisons and a network of over 35 prestigious stockists — from Le Bon Marché and the Ritz Paris to Bergdorf Goodman and Liberty London — Artisan du Luxe connects exceptional craftsmanship with the world's most discerning retailers, across Europe, the Americas, the Middle East, and Japan.

Meet The Team

SOPHIE VIALLE

Founder and CEO of Artisan du Luxe, Sophie holds aMaster’s degree in Marketingfrom Université Paris-Dauphine and is a certified gemologist with over 20 years of experience in the jewelry industry.

Her career combines entrepreneurial vision with operational precision. After building and developing her own successful brand in Paris, she went on to serve as EMEA Head of Operations at John Hardy, where she oversaw regional expansion, retail performance and strategic growth across key markets.

Throughout her career, Sophie has specialized in launching, structuring and scaling luxury jewelry brands across EMEA and the United States. Her expertise spans brand positioning, international distribution strategy, retail partnerships, pricing architecture, operational structuring and long-term growth planning. She approaches each brand with a tailored, hands-on methodology, ensuring that creative identity and commercial performance evolve in alignment.

Renowned for her strategic clarity and strong execution, Sophie has cultivated an extensive international network of distribution partners, buyers and prestigious retailers. These long-standing relationships have played a decisive role in accelerating brand visibility and securing placement in high-profile retail environments.

Under her leadership, Artisan du Luxe has positioned itself as a trusted strategic partner for fine jewelry brands seeking sustainable international expansion.By combining deep market knowledge, refined brand sensibility and operational expertise, Sophie has established Artisan du Luxe as a recognized player in the global jewelry sector.

STACEY BRIOTET

With a Master's in Luxury Brand Management and over 10 years of experience, Stacey has worked across China, Greece, Switzerland, and France, including key roles at Chopard.

Since 2021, she has led Operations for Yannis Sergakis in France, establishing its subsidiary, opening a flagship and Le Bon Marché corner, and expanding wholesale in Europe. She specialises in sales strategy, retail and wholesale growth, and brand positioning.

EMILIE SPACHOS

With a Master's degree in communications from Paris-Assas University, Emilie brings over 15 years of experience in the fashion and jewelry industry, specializing in brand development and international expansion, retail strategy.

She played a key role in the success of White Bird and worked with brands like Marie Lichtenberg and Yannis Sergakis, she brings her expertise on marketing and branding.

ROMANE COCHAUX

Romane holds a degree in Marketing Communication from the Université Libre de Bruxelles and a diploma in Gemmology.

She gained two years’ experience in luxury jewelry retail in Paris, where she developed a strong understanding of jewelry house operations, high-level client service, and international trade fairs.